Amazon Kindle Fire HDX 7 | Leaner, meaner and more powerful than its predecessor, Amazon has stepped its game up with the Amazon Kindle Fire HDX 7 as it looks to keep pace with the new Nexus 7.
On paper Amazon's latest 7-inch tablet is more than up to the job with a 2.2GHz quad-core processor, 2GB of RAM, full HD display, up to 64GB of storage and prices starting at £200.
In reality however it's not the complete offering the Nexus 7 is, with Amazon's heavily modified Fire OS 3.0 stripping out a lot of the functionality of Android and putting the retailer's services front and centre.
For the customisation you give up, you gain simplicity and ease of use on the Kindle Fire HDX 7. We'd like to call this the sort of tablet you give to someone who is less than tech savvy, but those devices don't usually have such good hardware.
If you're a Prime subscriber, or heavily invested in Amazon's ecosystem, the Kindle Fire HDX 7 is a smart purchase. For those who want a little more functionality reach for a Nexus 7, or if you have deeper pockets check out the iPad mini 2.
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